A creative walks in with everything they have made and no plan for it. The cases come open and it all goes on the floor. Tommie Wolfe asks what is in the cases, who it is for and what has been holding it back. Before anyone talks about a stage, they find out what they really have.
One song, one sketch, one pitch, tried on real people. What they hear is not always what the artist thinks they are saying.
The door closes. The money, the day job, the family, and the real reason it has not happened yet.
The plan is ready. Now they have to post it, send it and say it out loud. This is the part where most people stop.
Lights up. A real audience, a real offer and the first honest numbers.